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BUILT FOR HOME SERVICE COMPANIES

Turn more paid leads
into booked jobs.

You paid for the opportunity. Make the next step count.

Capture the inquiry, keep following up, make room for the estimate, and see which opportunities become paying jobs. Brienta keeps that work connected.

GETTING THE LEAD IS ONLY THE BEGINNING

You’re already
paying for the leads.

Advertising creates the opportunity. Someone still has to respond, follow up, schedule the estimate, and keep track of the result.

When those steps live in different places, it’s easy for a good lead to go quiet.

01

“Did anyone call them back?”

A missed call turns into another task to remember.

02

“Where did that conversation go?”

The details are split between a phone, a spreadsheet, and a calendar.

03

“Did that lead turn into a job?”

The ad report has a lead count. Your team still needs the outcome.

ONE PLACE FOR THE NEXT STEP

Less chasing.
More moving forward.

Give the leads you worked to get a clearer path from first conversation to appointment, estimate, and job.

  • See which leads need attention.
  • Keep your team and follow-up on the same page.
  • Know what happened after the inquiry.
See what’s included

Brienta

14-day free trial

$499/month

Per company, billed monthly in USD, before applicable taxes.

Your leads, follow-up, appointments, conversations, and sales progress in one company workspace.

Start Free Trial
Cancel anytime.No required setup fee

Card required. No subscription charge today. Your software subscription begins automatically at $499/month after your 14-day free trial unless cancelled.

Ad spend and phone, messaging, and other provider usage are separate. Usage & billing details

WHAT YOUR MEMBERSHIP CONNECTS

The work after the lead.
In one place.

From an HVAC replacement to a painting estimate, keep the people, project, and next step together.

01

Bring your leads together.

A roofing inquiry from Facebook. A coating estimate from your website. Keep the project details and available source information with the lead.

Supported Meta lead sources · Forms & landing pages · Service-area rules

02

Keep the follow-up moving.

Know which leads still need a call. Enabled sequences handle eligible follow-up, while your team can pause them or step into the conversation.

Configured calls, texts & email · Follow-up sequences · Lead history

03

Make the estimate easier to book.

Let homeowners choose an available appointment on your enabled lead form. Keep the visit connected to the project, without another round of scheduling messages.

Form scheduling · Availability · Google Calendar connection

04

Know who needs attention.

See who is new, who has been contacted, and who is waiting on an estimate. Your team works from the same lead record and conversation history.

CRM & pipeline · Conversations · Assignments & team permissions

05

See what the lead became.

Record the estimate, mark the job won, and track collected payments separately. Connect the result to its original lead and campaign where attribution is available.

Estimates · Sold-job & revenue tracking · Marketing reporting

Outreach follows your settings, contact permissions, and provider approvals. Your team stays in control.

WHAT HAPPENS NEXT?

Start with your business.
Build from there.

Set up online. No demo or sales call is required.

  1. 1

    Make it your company.

    Create your account, review your subscription, and add your website or business details. Confirm the services you offer and the area you serve.

  2. 2

    Connect the work you already do.

    Choose your supported lead sources, connect your calendar, and set up the phone or email channels you want to use.

  3. 3

    Give each lead a next step.

    Review your follow-up settings and test the flow. Start managing inquiries, appointments, estimates, and job outcomes together.

Provider connections and phone registration can take additional time. Review and enable your follow-up before outreach begins.

Start Free Trial

Card required. No subscription charge today. Your software subscription begins automatically at $499/month after your 14-day free trial unless cancelled.

LESS SWITCHING. LESS GUESSING.

A clear next step beats
another place to check.

When follow-up is scattered

  1. The inquiry arrives in one place.

  2. Calls and texts happen somewhere else.

  3. Someone has to remember the next attempt.

  4. The owner pieces together what happened.

More checking. More remembering.

With Brienta

  1. The lead and project details stay together.

  2. Eligible, configured follow-up can begin.

  3. Conversations and appointments stay with the lead.

  4. Your team records the estimate, sale, and payments.

A shared record. A visible next step.

A SHORT PRODUCT WALKTHROUGH

One inquiry. Every next step.

Follow a sample project through Brienta’s lead and message views. Choose a trade to see an example like yours.

Product demonstration · Sample lead, messages and amounts. No outreach or bookings are made.

STEP 1 OF 5

The project starts with the details.

The homeowner’s contact details, project answers and lead source stay on one record. Your team starts with context.

Alex MarlowGarage floor coating · Sample lead
New

Contact

(202) 555-0101
alex.marlow@example.com
100 Example LaneDemo City, ZZ 00000

Next appointment

No upcoming appointment

Follow-up

No follow-up date set

Project

Garage floor coating

Two-car garage · 500 sq ft · This month

Source
Website
Assigned to
Your team
Received
Sep 21, 2026, 9:00 AM MST
Submitted project notes

There are a few cracks near the garage door.

1 / 5

CLEAR TERMS, BEFORE YOU START

Usage & billing details.

The membership covers the software. Your ad budget and supported provider usage are separate.

Billing & refund policy
Advertising spend

Ad spend is paid separately to Meta. Your Brienta membership does not include an advertising budget or promise a number of leads, appointments, or jobs.

Calls, texts, email & AI usage

Phone numbers, carrier registration, calls, texts, and supported additional email or AI usage can have separate costs. Usage is not unlimited with the membership. Setup, consent, and provider approvals apply.

Brienta’s automatic usage billing is not enabled. Connected providers may still charge their own fees. Any paid Brienta usage add-on requires its own cost review and acceptance.

Available rates and spending limits are shown before you approve paid additional usage. Core AI functionality is included where available, subject to the membership’s usage limits.

Trial, renewal & cancellation

Your 14-day software trial begins when checkout is completed, then renews at $499/month unless cancelled. A card is required at checkout. Cancel during the trial to avoid the subscription fee. Separate provider usage is not covered by the software trial.

Cancel anytime from Settings → Billing. Paid access continues to the end of the paid period. Cancellation does not automatically refund a payment.

Setup & first-payment refund

No required setup fee. Ordinary self-service setup is included; custom implementation or migration requires a separate written quote.

Your first software subscription payment is eligible for a refund when requested within 14 days. Later renewals, upgrades, advertising spend, and provider usage are excluded. See the billing & refund policy for the complete terms.

A FEW PRACTICAL QUESTIONS

Know what you’re
starting with.

Built around home-service leads, from the first inquiry to the job outcome.

What’s included in the $499/month membership?

One company workspace for lead capture, qualification rules, follow-up, appointments, the CRM pipeline, Conversations, team access, and available reporting. Connections and setup are required for supported live actions. Ad spend and provider usage are separate.

Can I bring leads in from Facebook or my website?

Connect supported Meta Lead Ads sources with the necessary Page and Lead Ads permissions. Use Brienta’s landing pages and forms for website inquiries, or add leads directly. Source and campaign details stay with the lead where that information is available.

Do I have to replace my existing CRM?

No. Brienta has its own CRM and calendar, and optional external CRM connections are in Settings → Integrations. Review the supported connection and what it syncs before replacing another tool; not every CRM is supported.

Can my team use Brienta?

Yes. Invite teammates, assign leads, and control access by role in your company workspace. Your team can take over conversations and pause the applicable automated follow-up.

What happens to my data if I cancel?

When paid access ends, your company moves to read-only access. Billing, account recovery, privacy controls, and authorized exports remain available. Records remain available for export for at least 90 days under the current policy. Cancellation does not delete your records immediately. See the billing policy and privacy notice.

Which features are available today?

These are the features in the current membership catalog. Live provider actions require a ready connection, appropriate permissions, and any required approval.

  • Lead CRM and pipeline
  • Forms and lead capture
  • Scheduler and appointments
  • Cost per lead trackingConnection or setup required
  • Lead qualification rules
  • Business reporting
  • Basic automationsConnection or setup required
  • Standard integrationsConnection or setup required
  • Revenue attribution and ROASConnection or setup required
  • Meta conversion eventsConnection or setup required
  • CRM integrationsConnection or setup required
  • Advanced workflows and lead nurturingConnection or setup required
  • Advanced reporting
  • AI report assistanceConnection or setup required
  • Campaign targeting and approvalConnection or setup required
  • Landing pages and lead captureConnection or setup required
  • Context-aware lead follow-upConnection or setup required
  • AI qualification assistanceConnection or setup required
  • AI lead calls and call historyConnection or setup required
  • Lead and team inbox
  • Team access and permissions

Homeowners can book through enabled lead forms, and your team can manage appointments. Incoming email replies are not currently imported into Conversations.

What’s still coming soon?

Coming soon — these capabilities are not part of the live offer today:

  • Custom domains
  • AI media buyer and campaign launch
  • Conversational AI SMS replies
  • Autonomous AI appointment booking
  • AI missed-call workflows
  • AI workflow creation
  • Review requests and reputation

Campaign planning and supported Meta actions depend on connection readiness and availability. Live publishing requires explicit approval. Choose Brienta for the tools available today.

Does this change my existing subscription?

No. Published pricing does not rewrite an accepted subscription or existing sponsorship. Your current terms remain in Billing. Any subscription change requires your approval.

Give your next lead
a clearer path to a job.

Less chasing across tools. More clarity about who needs you next.

Start Free Trial

14-day free trial · Cancel anytime · No required setup fee

Card required. No subscription charge today. Your software subscription begins automatically at $499/month after your 14-day free trial unless cancelled.

Ad spend and provider usage are separate.